USMEF ramps up lamb and pork promotion efforts in Mexico

USMEF utilized its mobile grill and education program for a seminar and cooking workshop with clients of a U.S. red meat importer in Mexico. The effort focused on U.S. lamb and pork items that have market potential in Puebla, just south of Mexico City. For the U.S. lamb industry, the event was a next step in market development efforts to grow its presence in Mexico. USMEF had previously hosted a daylong educational event in the Pacific coast city of Ensenada for member suppliers and Mexican importers, which focused on U.S. lamb quality attributes, its competitive advantages and market opportunities. Among the participants that day was member supplier Superior Farms and Adams International, a major U.S. red meat importer with operations throughout Mexico. The companies are now working with USMEF to develop demand for a specific U.S. lamb cut in Puebla. “The U.S. lamb breast was identified as having market potential among high-end restaurants in Puebla,” said Lorenzo Elizalde, ...