Farmers in Valencia, Spain, are transitioning from traditional crops such as citrus fruits, onions, artichokes, and potatoes to more profitable alternatives like kiwis, persimmons, and avocados. This shift is driven by the rising production costs and shrinking profit margins of traditional crops. The newly adopted crops not only offer higher profitability but also require less investment in water and phytosanitary treatments, making them more economically viable for farmers.