In 2024, Vietnam's fruit and vegetable exports have seen a significant increase, reaching 7.2 billion USD, more than double the 3.3 billion USD of two years prior. This growth is due to the introduction of new products like Vietnamese pomelos in South Korea and passion fruits in Australia, and the entry of fresh coconuts and frozen durians into the Chinese market. The success is also attributed to the quality of Vietnamese fruits and the guidance provided to farmers for off-season cultivation. However, the coconut sector is now facing a raw material shortage due to demand from the processing industry. To further penetrate the Chinese market, Vietnam needs to address issues such as long transport distances, high costs, and product spoilage. Investments in post-harvest processing technology and transportation efficiency are necessary for enhancing the competitiveness of Vietnamese fruits.