[Gwangmyeong Herbal Medicine Farm in Yeongcheon, Gyeongbuk, by Moon Gwang-woon, agricultural and food specialist reporter for the Korean Farmers and Fishermen Newspaper] Gwangmyeong Herbal Medicine Farm in Yeongcheon, Gyeongbuk, is known as the holy land for the cultivation and distribution of premium domestic peony roots. Representative Jeon Ju-taek (70) is the producer of "Yeongcheon premium peony," utilizing 54 years of herbal cultivation expertise. Recently, the "Yeongcheon Peony Flower Festival" has added to its nationwide fame. Representative Jeon is renowned as a pioneer in the premiumization of Yeongcheon peony. Representative Jeon said, "I started herbal farming in Oksan, Uiseong-gun, my hometown, following my parents when I was 16 years old" and "Since then, I have settled in Sinyeong-myeon, Yeongcheon-si, in 1991, and have been on the path of peony farming." The best peony roots in the country.