The price of watermelons in Dar es Salaam, Tanzania has surged almost three times in less than a month due to a significant drop in supply. The wholesale price at the Veterinary Market, the largest watermelon market in the city, has risen from 2,000/- to 6,000/- as the fruit shortage worsened. The high demand despite the high prices indicates a profitable business for watermelon traders. However, they are facing challenges such as increased transport costs and a lack of a proper market area.