Hungary is launching the HalF Friday campaign to promote the consumption of fish, which is currently below the EU average. The campaign is backed by the Hungarian Interprofessional Organization for Aquaculture and Fisheries, the Ministry of Agriculture, and the Agrarian Marketing Center. The government has also reduced VAT on ready-to-eat fish and is controlling the market for safe and high-quality fish products. The HalPénti initiative will publish recipes and maintain a map of fish purchase locations.