Hungary: Demand for champagne rises significantly during year-end holidays

Although champagne is available on store shelves all year round, most people put it in their baskets in connection with the end of the year holidays. Champagne production has a tradition in our country. According to the market map of the National Chamber of Agrarian Economy (NAK), a significant part of the approximately 200,000 hectoliters of sparkling wine produced in Hungary goes into the glasses of Hungarians. Champagne is associated with holidays, birthdays, weddings, and family events all over the world, but it also finds a place as an aperitif or as part of cocktails, which now means stable demand for the foamy drink specialty all year round. However, at the end of the year, especially in the last two weeks of December, demand rises significantly, and end-of-year consumption in many cases shifts in the direction of products with a higher added value. According to NAK's market map, about 200,000 hectoliters of sparkling wine are produced in Hungary every year, of which ...