The European sweet potato market is on the rise due to increased imports and local production, with the United Kingdom and the Netherlands being the largest consumers. The Center for the Promotion of Imports from Developing Countries (CBI) reports a growing demand, especially in Northern Europe, where product development is prominent. However, high production costs and inflation could challenge market growth, although they could also present opportunities for specialized producers. Africa and the Americas are key suppliers, with the Netherlands serving as a hub for northern Europe. The United Kingdom, preferably sources from the United States and Egypt, while the Netherlands has surpassed the UK in imports.