With high tariffs, Brazilian coffee risks losing space in the USA

With the 50% tariff imposed by the United States on Brazilian imported products, Brazil risks losing its place in the world's largest coffee consumer market starting from the next harvests and being replaced by other suppliers. This warning comes from the executive director of the Brazilian Coffee Exporters' Council (Cecafé), Marcos Matos. "The big fear is losing the largest global market, where the main companies are. It is a huge loss to lose access to the largest global market to its competitors," said Matos in an exclusive interview with .

In light of the surcharge affecting Brazilian coffee, other countries, such as Mexico, Honduras, and Colombia, have started exporting larger volumes to the United States. "It took us a long time to conquer the top spot in the American market. With new harvests coming and the prospect of a larger harvest in key players, the big risk is Brazil being the largest supplier and then falling to the end of the line and losing space in the blends of this major market..."