The global avocado market is experiencing a surge in demand, with Italy's consumption expected to double. However, oversupply has led to price drops in countries like the Netherlands and Australia. Despite these challenges, Australia aims to double its production by 2026, and Spain anticipates a 20% increase in harvest this year. The market is dominated by the Hass variety, with Morocco and tropical avocados growing in popularity in Europe. The UK's retail sales have risen as Covid restrictions ease, but demand for avocados has dropped due to stricter regulations. In Italy, avocado sales have surged by 67.4% in the last year, with one distributor importing 6,000 tons. Overall, the Hass avocado market is projected to grow at a CAGR of 4.8% from 2020 to 2025.