Chilean Fruit Exporters Association President Iván Marambio discusses Chile's growing export of fresh fruits to China, especially cherries, which are a top gift for Chinese Lunar New Year. He outlines key factors in the success of Chile's fruit industry, including high-quality fruit, cooperation between public and private sectors, and the strong ties between Chile and China. The association is committed to further expanding market growth through investment in promotional activities, cooperation with Chinese dealers, and partnerships with Chinese government and trade agencies.