Rabobank presents perspectives for the global poultry market in 2024

Published 2023년 12월 5일

Tridge summary

The global animal protein market for the coming year will be influenced by various factors including climate, geopolitical issues, health challenges, and purchasing power. Trade barriers continue to pose challenges for the export sector due to low predictability. In terms of chicken meat, key producing countries like the USA, Brazil, China, and EU-27 are expected to maintain their growth, while health concerns related to Avian Influenza persist. The market will also see increased competition with Brazil in certain markets and the prospect of lower beef prices may boost consumption of both proteins.
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The global animal protein market environment for the coming year is shaped by a complex intersection of elements, from climate and geopolitical issues to health challenges and the nuances of the population's purchasing power. Trade barriers, driven by low predictability, persist as a significant challenge for the export sector. The forecast for 2024 points to a consolidation of growth in the global supply of chicken meat. Main producing countries such as the USA (with an increase of 1.7%), Brazil (with 2.5%), China (with 1.3%) and EU-27 (with 1.8%) are projected to maintain the pace ascending. Essential factors of production costs, such as feed, labor, electricity, sea and road freight, tend to continue reducing impacts, benefiting the margins of the production sector. Health concerns associated with Highly Pathogenic Avian Influenza (HPAI) persist as a crucial challenge in production. The seasonal migration of birds from North America represents a critical point of attention, ...

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