Morocco Mango Imports Reached a Record Volume in 2023

Morocco's Mango Imports Soar in 2023

Traditionally not among the largest mango importers globally, Morocco is making waves as it geared up to break its own import records in 2023. This marks a significant shift in the preferences of Moroccan consumers, showcasing a doubling of mango imports since 2017. The nation is fast emerging as one of the world's fastest-growing mango importers, standing tall after global giants such as China, Jordan, and Brunei.

The surge in Moroccan mango imports reflects changing consumer tastes and an increased affinity for this tropical fruit. In the first nine months of 2023 alone, the import figures almost matched those of the entire previous year, underlining the growing popularity of mangoes in Morocco.

Import Dynamics: Challenges, Trends, and Growing Demand

Despite having a climate suitable for mango cultivation, Morocco faces constraints in national production, yielding only between 100 and 400 metric tons annually, as per FAOStat data. This limited production has paved the way for a heavy reliance on imports to satiate the rising demand for mangoes within the country.

The growth trajectory of Moroccan mango imports has outpaced major players in the mango market. From 2017 to 2022, Morocco experienced an impressive average annual growth rate of 15%, surpassing the growth rates of prominent mango-importing nations such as the United States (US), the Netherlands, and Germany. In comparison, these nations reported considerably lower annual increases of 4%, 6%, and 1%, respectively.

Source: Tridge Trade Data Services (TDS)

This underscores Morocco's unique position in the global mango market, with import patterns mirroring those observed in major exporting countries. The nation's ability to swiftly adapt to changing market dynamics and consumer demands positions it as a key player in the evolving landscape of mango imports.

Diversified Supply Sources and Orchestrated Import Cycle

Morocco's mango imports are sourced primarily from sub-Saharan Africa, with Peru, Brazil, Spain, and the recent addition of Egypt in 2023 playing crucial roles. The supply cycle is well-coordinated, ensuring a steady flow of mangoes throughout the year. Peru and Brazil dominate the market from late autumn to early spring, while African suppliers, led by Mali and Senegal, strategically time their seasons to maintain a continuous supply from March through July.

Source: Tridge TDS

In a well-orchestrated import cycle, Burkina Faso and Cote d'Ivoire contribute significantly from March to April, and as autumn sets in, Moroccan importers turn to Spain, where the mango season is at its peak. This strategic diversification of supply sources not only ensures a consistent supply of mangoes but also positions Morocco as a major player on the global stage of mango imports.

Morocco's increasing mangoes popularity and its proactive approach to diversifying supply sources showcase the nation's ascent as a significant player in the global mango market. Despite being the 23rd largest mango importer globally, Morocco's rapid growth suggests a promising future as a major force in the industry. As the nation continues to favor mangoes, the outlook for Morocco's mango market remains bright, establishing the country as a fast-paced growth buying market for mangoes.