- Established in 2015 and is the only organization made up exclusively of Italian fruit growers specialized in the cultivation of pears. - Holds 27% of the entire national production of pears with the objective of becoming the reference point for the entire chain of pears in Italy and worldwide. - The decades-long experience of 18 members in every phase of production guarantees consistent investment in research and constantly improves product quality. - Owns 7,500 ha of orchards in total, located in northern Italy, with about 1,000 pear producers and a production of 200 MMT/year of pears. - The products are sold in Italy and in 40 destinations abroad.