Moroccan blueberry industry: Path to global dominance

The Moroccan blueberry industry has been acquiring international importance, marking a path of strategic cultivation and sustainable growth. Since the beginning of blueberry plantations in 2005, the country has experienced notable growth, multiplying its surface area by more than 15 in the last 15 years. Located in a privileged location with favorable environmental conditions, Morocco has become a key player in the global blueberry market. In 2005, a handful of Moroccan producers embarked on blueberry cultivation. During the first decade, moderate but constant year-on-year growth was recorded, with local farmers delving into the nuances of this new berry in the main producing area of Loukos Gharb, in the north. However, starting in 2015, the industry experienced an exponential rise, driven by foreign capital. Experienced farmers expanded plantations not only in Loukos Gharb, but also in new growing areas such as Agadir in the central-north and Dakhla in the south. In 2020, Morocco ...