MENA as the new target of exports for Chilean Fruits

Chile is currently seeking to divesify new market destinations for their fruits, in order to spread these opportunities to uncharted territories such as Middle East and North Africa.

For Chile to target MENA region, it means new challenges since the lack of participation of the country into foreing trade affairs, and the lack of regulatory entities that would help to facilitate the chilean fruit entry for these markets.

According to ODEPA, 95% of the chilean exports are destined to countries with already built trade agreemnts, and to find new destination in new geaografical zones would be paramount for the market. For example Peru currently has 20 bilateral trade agreements, three of them are about to materialize and six of them are still in negotiations, while New Zealand currently has ten bilateral trade agreements of which two are about to be materialized and five are still in negotiations.

ODEPA also highlights that 67% of the chilean agriculture exports are focused on three trading partners, of which two of them are currently facing a trade war.