2021 Kiwi Market Report

The kiwifruit has grown to be one of the most popular fruits in the world, with consistent demand from the Far East and Europe. New Zealand is a prominent force within the kiwifruit industry, given that it has been continuously the highest exporting country. Its effective marketing structure and single entry of export system under the Zespri Group has given them a significant advantage over other countries that lack a collective institution, such as in the case of China, which produces the most kiwifruits in the world, but is not export-oriented.