Retail Intelligence Mini Report: Chips/Cookies/Crackers Apr-25

Industry News: According to the latest statements from major companies like PepsiCo, Inc., Mondelēz International, Inc., and Campbell Soup Company, consumer spending is shifting away from snacks like chips and cookies toward essential groceries such as meat, eggs, and vegetables as inflation and economic uncertainty rise. These companies are reporting slower snack sales and lowering their outlooks. For example, Mondelēz International, the maker of Oreo and Chips Ahoy!, reported a 4.1% drop in net revenue in North America in Q1-2025. Executives note that consumers feel less confident about personal financial situation, and are prioritizing staples over treats. In response, snack makers are introducing more affordable options, such as smaller packs and lower-priced items, to retain customers. While overall snacking is down, some categories, like Mondelēz’s biscuits (Oreo, Ritz, Chips Ahoy!), perform better than others.

Noteworthy Products: French consumers showed a distinct preference for Samai Plantain Chips, highlighting its appeal in a competitive snack market. These chips are made from carefully selected plantains and offer a healthier alternative to traditional potato snacks. Their simple, natural ingredients and unique flavor profile appeal to health-conscious consumers and those looking for gluten-free or exotic snack options.