Retail Intelligence Mini Report: Chips/Cookies/Crackers Mar-25

Market Trends: Snack packs in Japan, such as the Calbee Koikeya Popular Assortment Fun Snack Sweets Set (60g x 24), are priced at USD 92.34. While this price may initially suggest a premium product, it is largely driven by the large package size (24 individual packs). This reflects consumer preference for bulk purchases, which offer variety and convenience. This trend suggests that manufacturers targeting the Japanese market should consider offering multipack options to cater to this demand.

Noteworthy Products: Calbee Koikeya Popular Assortment Fun Snack Sweets Set (60g x 24) emerged as a notable product in Japan. It is priced at USD 92.34 and caters to snack enthusiasts seeking a diverse and indulgent experience. This product reflects Japanese craftsmanship and innovation in the snack industry, standing out as a unique and noteworthy choice for consumers.

Industry News: In Mar-25, snack prices in the US have risen significantly, with chips and cookies becoming notably more expensive. Since Feb-21, grocery prices have increased by 23%, while snack prices, such as chips, have risen by 29%, according to the Bureau of Labor Statistics (BLS). For example, a 16-ounce bag of potato chips now costs around USD 6.50, compared to just over USD 5 in 2021. Continuous price hikes have led to a 3% Q4-24 drop in snack sales, as consumers cut back or switch to cheaper store-brand alternatives rather than established brands such as Lay’s and Doritos. These price hikes stem from rising production costs, supply chain disruptions, and increased demand.