Retail Intelligence Mini Report: Soft Drinks Feb-25

Market Trends: Soft drink prices vary significantly across the top 10 global markets due to economic factors, consumer preferences, and competition. Mexico has the highest average price at USD 40.84, influenced by brand loyalty and premium products, while the United Kingdom (UK) has the lowest at USD 5.69 due to strong private-label competition. Markets like the United States (US), Japan, and Germany favor premium and health-focused beverages, driving higher prices, whereas China, Korea, and Australia see lower prices due to intense competition and domestic brand strength.

Noteworthy Products: In Australia, the Woolworths Lemonade Bottle topped the Top 20 list making it the most popular soft drink option in Feb-25. Private label brands are highly popular in the country. Additionally, Woolworths is one of the leading brands in Australia , well trusted by consumers.

Industry News: Ollipop, a startup specializing in high-fiber, lower-sugar sodas, has achieved unicorn status with a USD 1.85 billion valuation following a successful USD 50 million Series C funding round. The company’s focus on prebiotics, fiber, and botanical ingredients caters to the growing demand for functional beverages, providing a healthier alternative to traditional sodas. As major brands like Coca-Cola and PepsiCo eye the "healthy soda" market, Ollipop’s growth trajectory positions it as a key competitor. The USD 50 million funding will help expand its product line and distribution, capitalizing on the increasing consumer shift toward health-conscious drinks. The healthy soda segment is set for continued growth, with Ollipop at the forefront.