Retail Intelligence Report: Instant Noodle Q1

Market Trends: A price analysis of instant noodles across the ten countries indicates that Japan boasts the highest average price at USD 19.43, considerably exceeding the cross-country average of USD 9.18. The United States (US) closely follows in second place with an average product price of USD 17.99. Germany and Mexico also have higher-than-normal instant noodle prices with both countries exhibiting average instant noodles prices around the USD 13 mark. Conversely, the UK displays the lowest average price at USD 1.57. Similarly, Australia has a low average price at USD 2.69. China and Korea have similar average product prices, just below the USD 5 mark, while Italy and France hover around the USD 7 average mark per product.

Noteworthy Products: In the US, Verve Culture Thai for Two - Organic Pad Thai Noodles 210g stands out due to its unique packaging and serving size for two. Each serving is packaged in a uniquely designed bag which adds to its visual appeal. The product targets consumers who are looking for restaurant-quality food in the comfort of their home. Its USD 15 price tag reflects the premium nature of the product.

Industry News: Monde Nissin Corporation hosted the 11th World Instant Noodles Association (WINA) Summit in Manila, the Philippines in Feb-25, the first in-person convention held since 2018. During the summit, global leaders in the instant noodle industry reaffirmed their commitments to the four focus pillars of the summit namely food safety, nutrition, sustainability, and social responsibility. Industry leaders emphasized that there is increasing global consumer demand for healthier, more sustainable food options while preserving the convenience and cultural significance that have made instant noodles a global staple. Thus, the instant noodle industry has a unique opportunity to reposition its products as nutritious while maintaining its convenience.