Retail Intelligence Report: Oil

Market Trends: Oil prices vary considerably across the examined countries, ranging from an average of USD 0.80/100 milliliters (ml) in France on the low end to USD 3.68/100 ml in Japan on the high end, with an average of USD 1.81 across all 10 countries investigated. The pricing disparity across countries is influenced by several factors. Generally, domestic brands tend to be more competitively priced, while foreign brands command higher prices. Additionally, premium oils such as olive, avocado, and coconut are significantly more expensive, whereas refined oils such as sunflower, canola, and rapeseed oils are generally offered at lower prices.

Noteworthy Product: Snappy Butter Burst Popcorn Oil is a soybean-based oil sold in the United States (US) specifically designed for popping popcorn. It can also be used as a topping for popcorn after it has been popped. The product is highly popular on Amazon, with over 7,000 units sold in the past month and a 4.6-star rating based on more than 10,000 reviews.

Country of Origin Cross-Country Analysis: The country of origin cross-country analysis provides an indication of the distribution of domestic versus foreign-sourced products. In Asian countries such as Japan and Korea, domestic brands dominate, making up 70% and 80% of the brand composition of the Top 20 products, respectively. In both countries, these trends can largely be attributed to brand loyalty and trust in local brands.