Retail Intelligence Report: Soft Drinks

Market Trends: Pricing in the soft drink industry is highly competitive, with domestic brands driving affordability in most regions. In countries like Italy and Japan, soft drink prices can be as low as USD 0.07 per 100ml, making them accessible to a wide audience. However, premium products cater to niche markets, commanding significantly higher prices. For example, the Spruce Beer Soft Drink Extract in the United States (US) is priced at USD 31.64/100ml, exemplifying the luxury segment within the industry.

Noteworthy Products: In Korea, Pepsi Cola Zero Sugar Lime Flavor emerged as a standout product. Catering to the increasing demand for low and zero-sugar soft drinks, it aligns with the global shift away from traditional sugar-laden sodas. This trend reflects a broader movement towards healthier beverage choices among Korean consumers.

Industry News: Innovation has become a driving force in the soft drinks category, contributing to nearly half (48%) of the category's growth in 2024, according to Nielsen. This highlights the increasing importance of new product launches in shaping market trends. Importantly, innovation is not limited to challenger brands. Established soft drink giants are also leading the charge with creative approaches. For example, Coca-Cola Europacific Partners (CCEP) has continued to bolster its strong portfolio of brands with a variety of new launches and campaigns. These innovations often include new twists on classic favorites, flavor-driven inspirations, and seasonal variants, which help maintain the momentum and meet evolving consumer preferences.