The Argentine Beef Promotion Association has established a beef pavilion at the CIIE venue to promote the quality of Argentine beef to Chinese consumers. Fourteen exporters, including APEA, ArreBeef, and Bustos Beltrán, will participate in the event. China is the primary market for Argentine beef, with over 122,000 tons exported in September alone. In 2021, China imported 73% of Argentina's beef exports. The association anticipates improved market position for Argentine beef due to a significant increase in Brazilian beef prices.