The Neuland Cooperative, celebrating its 70th anniversary, has seen significant growth despite facing challenges such as the pandemic and prolonged drought, which negatively affected meat production and marketing. With a focus on meat farming, the cooperative operates a refrigerator for meat storage and exports half of its production, being significantly impacted by the pandemic's effects on international markets. The drought further increased oversupply and uncertainty, affecting farmers' profits. Although the cooperative experienced good profitability in 2020, farmers faced challenges and financial strain, requiring recovery time. The author, Heinz Bartel, emphasizes the need for improving Paraguay's meat export value and traces the cooperative's history and expansion in agriculture and dairy, with a specialization in bovine meat production.