The article highlights the challenges Peru faced in its blueberry export campaign due to an unpredictable El Niño event, leading to a lack of winter and disrupted crop cycles. The initial impact was a significant decrease in exports, particularly of the popular variety Ventura, by 40% in the first half of the campaign. However, Peru managed to recover and experienced a surge in exports in the later months, contributing two-thirds of the southern hemisphere's total blueberry exports. Other blueberry-producing countries like Chile, South Africa, Argentina, Colombia, and Uruguay also faced weather-related challenges, resulting in varied export volumes. Argentina, Colombia, and Uruguay took advantage of the situation to increase their shipments, showing resilience in a campaign marked by unpredictability.