The article highlights the success of the Peru Berries program, which was initiated by Sierra Exportadora (now Agromercado) in 2011, leading to a significant increase in blueberry cultivation in Peru. The country has become the world's leading exporter of blueberries, with over US$ 1.7 billion in shipments, and is on the verge of becoming the top producer as well. The program aimed to include small farmers in this venture, contributing to the development of the entire logistics chain and creating numerous jobs. Currently, 30% of the blueberry production is from small farmers, and the industry is facing challenges such as the need for varietal replacement due to market demands for newer, more sophisticated varieties. However, there is potential for expansion in new areas, especially with the possibility of free trade agreements with countries like China, India, and Indonesia.