95% of Russians buy sausages and salami

The share of Russians who buy processed meat products — sausages and salami — remains stable and amounts to 95% at the end of the first half of 2024, according to data from a study by the Romir holding company, which is available to TASS. "In the first half of 2024, 95% of citizens bought processed meat products. This figure remains stable and amounts to the same value as in the first half of 2023," the experts said. Within the category, the leader in share is sausages (27%, demand growth of 1 percentage point), followed by cooked sausage (24%, unchanged), dry-cured sausage (13%, -1 percentage point) and delicacies (13%, +2 percentage points). The largest decrease in share was in semi-smoked sausages (5%, -2 percentage points). According to the study, 90% of Russians buy sausages, and 43% buy sliced deli meats. "The days of bulk goods seem to be a thing of the past: 86% of our country's residents buy packaged products made from processed meat," the analysts stated. The number of ...