Ministry of Agriculture, Food and Rural Affairs promotes Korean agricultural products such as grapes, paprika, and tteokbokki through Korean Wave content

The Ministry of Agriculture, Food and Rural Affairs announced that it will join hands with the Ministry of Culture, Sports and Tourism to promote Korean agricultural products in conjunction with Korean Wave content such as dramas. Starting in 2022, the Ministry of Agriculture, Food and Rural Affairs has been collaborating with the Ministry of Culture, Sports and Tourism to promote the excellence of Korean agricultural products by featuring them in Korean Wave content such as dramas and entertainment shows. According to the Ministry of Agriculture, Food and Rural Affairs, after a drama promoting domestically produced pears was aired in Southeast Asia in December last year, pear exports from Malaysia and Singapore in that month increased by 16.5% and 67.4%, respectively, compared to the previous year. The Ministry of Agriculture, Food and Rural Affairs announced that it plans to promote a total of 10 items, including grapes, paprika, and tteokbokki, through Korean Wave content. We ...