A bumper Pink Lady harvest is expected in Europe

Published 2024년 10월 10일

Tridge summary

Pink Lady® Europe is anticipating a significant increase in its apple harvest, with an expected yield of over 220,000 tonnes, marking a 5% rise from the previous year. This comes amidst a global apple market decline by 10.2 million tonnes, making it one of the lowest harvest potentials in Europe in the last decade. To strengthen its position, the brand is introducing a new license partnership with Disney and planning various tools and activities to enhance consumer connection and brand awareness. This includes the revision of existing promotional campaigns and increased in-store events and tastings, with support from local chefs, influencers, and media campaigns. The primary goals are to maintain growth, increase brand penetration, and enhance purchase frequency.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Pink Lady® Europe growers are expecting a bumper season this year, with an expected harvest of over 220,000 tonnes, which should represent a 5% increase over the previous campaign. This trend is part of a global apple market that is shrinking by 10.2 million tonnes. The apple harvest potential in Europe is currently shaping up to be one of the lowest in the last 10 years. One of the novelties of this campaign, Pink Lady® reported, will be the presentation of a new license for the brand: this season it is partnering with Disney. This will be twofold, with a collaboration between PinKids® and The Lion King, and also between Pink Lady and the iconic and unmissable Mickey and Friends license. “It is a partnership that makes sense: the union of two strong, premium brands that are loved by families and share the same enduring values,” Pink Lady® stressed in a statement. In addition, this season will be marked by a series of tools and activities designed to maintain Pink Lady®'s leading ...

Source: MXfruit