The National Association of Goji Berry Growers (ANPG) in Romania is launching a Goji Berry Collection Center in Brasov this summer. The center aims to enhance the quality of Romanian goji berries and support local growers by providing logistical support, knowledge sharing, and resource pooling. It will also verify the origin of planting materials and cultivation technology. The ANPG plans to promote the Romanian goji berry both nationally and internationally through marketing, educational events, and strategic collaborations.