A family, two passions: From the traditional yerba mate to fish farming, there is an uncommon missionary project that is taking shape.

The story behind the link between the yerba mate brand Romance and the fish farm Cultivo Dorado was already told a few years ago in Bichos de Campo. Both projects are owned by the family business Gerula SA and are developed in Misiones, where that long story began 48 years ago. The curious thing about returning again and again to certain stories is that new photos can be obtained that configure the complete film. In this case, an uncommon film, in which a yerbatera also runs the country's only surubi and dorado fish farm, which is also considering expanding the sale of its packaged fish to Brazil. A large part of the productive map of the Argentine agribusiness is configured by family businesses. Gerula SA is among the select group that still retains its original structure and is run by its founders or their descendants. The last link in that chain is made up of Florencia Gerula, along with her brother and cousins. That generation today takes on part of the company, but has the ...