A large-scale project to popularize rapeseed oil has started in Belarus

Published 2021년 7월 21일

Tridge summary

The Belarusian State Concern of Food Products (Belgospischeprom) has initiated a large-scale social project titled 'Rapeseed oil on the table - health for the whole family!' The project's objective is to promote the benefits of domestic rapeseed oil, which is as good as olive oil and has a higher content of polyunsaturated fatty acids. The project will begin with the display of billboards across Belarus, followed by an information campaign through TV channels, radio stations, the internet, and healthcare institutions. The project aims to educate the Belarusian public about the health benefits of domestic rapeseed oil.

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Original content

21.07.2021 The Belarusian State Concern of Food Products (Belgospischeprom) announced the launch of a large-scale social project "Rapeseed oil on the table - health for the whole family!" This was announced on July 20 by the press service of the concern. “Our goal is to acquaint Belarusians with a high-quality healthy product of domestic companies. In terms of its properties, rapeseed oil is not inferior to olive oil, and in terms of the content of polyunsaturated fatty acids it even surpasses it and is classified as the best edible vegetable fats in terms of fatty acid composition. Unfortunately, today very few people know about this. That is why it is important to popularize rapeseed oil among the population, ”said Igor Grutso, head of the department for the supply of goods to the domestic market and foreign trade of the concern“ Belgospischeprom ”, explaining the main goal of the project. As specified, the first stage of the project provides for the placement of billboards ...

Source: Oilbranch