The tenth edition of the National Pork Week (SNCS) in Brazil highlighted the benefits of pork as a protein source, especially given the high prices of beef and chicken. The campaign emphasized the accessibility and nutritional value of pork, with surveys showing varied but competitive prices across the country. The initiative led to an increase in pork sales, generating revenue for farms and offering a boost to the pork industry amidst challenges like inflation and high food prices. The positive market reception and the potential for increased exports are seen as opportunities for the pork sector to grow and provide more job opportunities.