Mongolia heavily relies on imports for its fruit and berry consumption, with only 3% of domestic needs being met by local production. The country spends an estimated $50-60 million annually on imported fruits. While Mongolian fruits and berries are considered higher quality than imports, this has negatively impacted sales as enterprises struggle to operate at full capacity. However, Mongolia is a leader in sea buckthorn cultivation potential and exports small volumes of sea buckthorn oil and concentrated juice to countries like China, Japan, and South Korea.