Producers in Linhares, Brazil, are embracing açaí cultivation, with support from the Linhares Municipal Agriculture Department and the Litoral Polo of the Municipal Fruit Production Program. The initiative, which has seen the distribution of 4,670 açaí plants over 10 hectares, aims to diversify agricultural activities and boost economic development. Despite the long cultivation period before fruit production, açaí is valued for its hardiness and potential for additional income. The Litoral Polo's success with other crops like cajá mango dwarf, guava, grapes, and lemons is expected to be replicated with açaí, with projections for 119 tons of fruit per year in 2024. This initiative is part of a larger strategy to diversify agriculture and stimulate economic growth by introducing new crops and optimizing use of small rural properties.