The government of Yucatán, led by Mauricio Vila Dosal, is promoting the cultivation of over 300,000 achiote plants to benefit producers in the state. This initiative, part of a $5 million investment, aims to improve the quality of life of rural families and boost the economy. The project also has environmental benefits, including combating deforestation and improving soil health. The achiote plants will be distributed to farmers, with an initial batch of 100,000 already distributed, and the government is in talks with local companies to ensure the purchase of the harvest. The achiote plant is a crucial ingredient in Yucatecan cuisine.