Adıyaman, a region in Turkey, is becoming a significant contributor to the European market with its organic pomegranates, famous for their unique taste and aroma. Despite being the 13th largest pomegranate producer in Turkey, the region has managed to distinguish itself by focusing on organic production for the European market, while continuing to export conventional pomegranates to Russia. The pomegranate cultivation has become a crucial source of income for the region, with plans to expand. The province is home to numerous pomegranate processing factories, cold storage facilities, and companies that process pomegranate juice and syrup, all contributing to the value added from pomegranate production. A local producer, Halil Gürsoy, shares his experience of establishing an organic pomegranate garden 13 years ago, which has seen significant growth and success.