The article highlights the dynamic of the Argentine rice industry as it navigates the impact of the Covid-19 pandemic. Gustavo Francou, the president of the rice cooperative Villa Elisa, discusses the shift towards equal domestic consumption and exports, with a focus on targeting neighboring and Latin American markets. Despite challenges in securing loans for investment and the dominance of large companies in rice production, the industry has seen resilience and growth, particularly in Corrientes province. Set amidst the broader context of rice cultivation's rich history and its importance as a staple food source, the article underscores Argentina's increasing role in the global rice market.