On September 20, 2022, Vietnam saw a fluctuation in agricultural product prices, with coffee reaching between 46,800 VND/kg to 47,500 VND/kg across various provinces, despite a decrease in global coffee prices. Meanwhile, pepper prices in Dak Lak and Dak Nong provinces dropped by 500 VND/kg to 65,500 VND/kg, while other regions remained unchanged. The article also highlights the challenges faced by Vietnam's pepper industry, such as low selling prices, lack of sustainability, and market requirements. It notes a shift in supply to Brazil in major markets like Europe, the US, and the Middle East due to logistics costs and lower prices. Additionally, coffee exports have seen a decrease, with only Asia and Oceania experiencing increases, led by Vietnam and Indonesia. The article emphasizes the need for sustainable production in the pepper industry and calls for support for small and medium enterprises and farmers to meet market demands.