Agricultural Trade Q&A | How can a bowl of snail powder "slurp" its way into the global market?

From the bustling streets of local life to a global industry worth billions, Liuzhou snail rice noodles have achieved a stunning turnaround in just a few years. How did it cross mountains and seas to successfully "capture" the world? What replicable secrets lie behind it? Snail rice noodles go global: A global offensive of "sour, spicy, fresh, and fragrant" Liuzhou snail rice noodles are no longer just a local specialty snack, but an "international hit" with an annual export value close to 100 million yuan, selling in over 70 countries. According to statistics from the Liuzhou Customs, from 2021 to 2024, the export value of snail rice noodles increased from 52.56 million yuan to 87.323 million yuan, a growth of 66.1%, and it is expected to break the 100 million yuan mark in 2025. The journey of snail rice noodles to the world is not only a reversal of an industry but also a pathway for Chinese characteristic agricultural food products to go global. Industry "foundation": ...