Agricultural Trade Q&A | How much do you know about Australia's promotional practices for red meat exports?

Do you know what red meat is? The World Health Organization defines red meat as the muscle tissue of all mammals, such as beef, lamb, and pork. In the global food supply system, red meat is one of the most traded and valuable agricultural products. Australia is the world's second-largest beef exporter and the largest lamb exporter, and is considered one of the most competitive red meat exporters globally. Australia's achievements are not only due to its vast pastures and low disease risk, but also because of its highly refined export promotion practices. PART.01 How are Australia's red meat exports? In 2024, Australia's red meat exports reached a historic high. According to data from the Australian Meat and Livestock Association (MLA), Australia exported 2.24 million tons of red meat to 108 countries and regions. Among them, beef exports were 1.34 million tons, a 22% increase year-on-year, surpassing the 2014 record of 1.29 million tons; lamb exports were 360,000 tons, a 10% ...