The Community launches a promotional campaign to encourage the consumption of stone fruit in the Region of Murcia, Spain

Published 2021년 5월 20일

Tridge summary

The Ministry of Water, Agriculture, Livestock, Fisheries and the Environment of the Region of Murcia, Spain, has launched a campaign to boost the consumption of stone fruits. The campaign is part of the government's efforts to support the sector, which is crucial for the region's economy, accounting for a significant portion of the country's fruit and vegetable production. The region exports around 92% of its stone fruit production to European countries, with Germany, France, Italy, and the UK being the main importers. Despite weather-related challenges leading to a reduction in production, the campaign is expected to boost the sector's economic profitability. The campaign was announced by Antonio Luengo, who also warned about the potential threats to the Murcian countryside due to the Spanish government's plans to halt transfers, a move that could negatively impact many families and the environment.

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Original content

The counselor Antonio Luengo highlights the weight of the sector within the fruit and vegetable production and its importance in exports MURCIA, May 20. (EUROPA PRESS) - Encouraging the consumption of the different stone fruits produced by the Region of Murcia is the main purpose of the campaign promoted by the Ministry of Water, Agriculture, Livestock, Fisheries and the Environment, presented today by the counselor, Antonio Luengo, and which is It is part of the set of promotional actions that have been developed since the autumn of 2020 "to compensate the different productive sectors for the damages suffered during the harshest months of the pandemic and highlighting the quality of these products." In this sense, Luengo highlighted the importance of stone fruit within the fruit and vegetable sector, "something that is evident if we consider that the Region of Murcia has 21,730 hectares dedicated to the cultivation of stone fruit, of which 8,300 are apricot trees. ; 12,700 bring ...

Source: europapress