Agro-exporters seek to position organic Peruvian coffee in South Korea

Peruvian coffee seeks to conquer the South Korean market, the country where the most coffee is consumed on the Asian continent. That is why Peruvian exporters are diversifying their production and specialization of coffee to increase their commercial quality and opportunities in the Asian country. Only between January and May of this year, South Korea bought US $ 2.7 million of Peruvian coffee, and this figure is expected to increase in the coming months, since Peruvian exporters in July will participate in face-to-face fairs in said country to promote the quality of the coffees they produce. They are produced in regions of the Peruvian jungle, said Susana Yturry, manager of Agroexports of the Association of Exporters (ADEX). “We are seeking that the presence of Peruvian coffee is not limited only to instant coffee or blended coffee, but also to become known for our organic and premium coffee. In this very coffee market, we want Peruvian specialty coffee to be consumed more ...