Recently, global berry grower and marketer Agroberries Group announced the establishment of a new regional division, BerryWorld Asia. The new division's team is based in Shanghai and Hong Kong, aiming to introduce the brand to the Asian market.
The establishment of BerryWorld Asia marks the BerryWorld brand's first entry into the Chinese market, and it has released a new visual identity specifically designed according to local consumer preferences. The berry brands BerryWorld Asia will introduce to the Asian market include BerryWorld, BerryFresh, and Red Crown. The company focuses on the stability of product flavor and quality, providing high-quality berry products to partners and consumers throughout the year. Max Emden, the head of the Asia region, will lead the team to provide customized support to local growers, suppliers, and retailers.
Jorge Varela, CEO of Agroberries Group, stated that the Asian market is full of opportunities, innovation, and high recognition for high-quality fresh fruits and vegetables. This launch is an important milestone in the company's global strategy, and the company looks forward to establishing solid partnerships to bring its award-winning berry varieties to local consumers.
Agroberries was founded in 1996 and is headquartered in Chile. In September 2024, Agroberries acquired BerryWorld Group, Europe's largest berry marketer. The combined company has an annual production capacity of 150,000 tons of blueberries, strawberries, raspberries, and blackberries, with over 3,000 hectares of owned production bases and partner growers in 30 countries worldwide.
Agroberries Group's global supply network covers Peru, Morocco, Chile, South Africa, Mexico, Zimbabwe, and Egypt. With future investment plans for production projects in the Asian region, BerryWorld Asia will be an important step in the company's long-term strategy for the berry industry.
Image source: BerryWorld 2025 International Fruit and Vegetable Report. All rights reserved. For reprinting permission, please contact the International Fruit and Vegetable Report and credit the source.