Global challenges for the Mexican blueberry industry

Over the past decade, global blueberry production and consumption has seen remarkable growth, driven by improved quality due to new genetic varieties, year-round availability of fruit, and a significant increase in marketing budgets. In this context of global expansion, Mexico and Peru have played a crucial role, especially in the Americas, as reflected by the increase in their exports. Mexico, in particular, has consolidated its position as a key supplier of fresh blueberries to the United States, standing out during the months of March and April. However, last season presented unforeseen challenges due to the El Niño phenomenon, which coincided with the export periods of Mexico, Peru, and Chile, as well as with domestic production in the United States. This phenomenon caused a shortage of blueberries in the US market, resulting in unprecedented price volatility. Mexico benefits from its geographic proximity to markets such as the United States and Canada, which represents a ...