The article highlights a report by AHDB that forecasts a decline in beef production in the UK by 2030, with the baseline scenario predicting a 6.1% reduction. The best-case scenario shows a possible 5.2% drop, while the best-case + scenario could result in a 2.2% reduction. The report underscores the need for the beef and sheep sectors to explore strategies to mitigate a decrease in domestic supplies. One of these strategies is developing overseas markets, although the success of exports in the meat industry depends on finding markets where the best prices are paid.