The Italian Bakery Ingredients Association (AIBI) is celebrating World Bread Day on October 16, highlighting the changing preferences of Italians regarding bread, a staple of the Mediterranean diet. The association's survey reveals that fresh artisan bread is favored for its quality ingredients and digestibility, with a trend towards added-value and healthy products. Sustainability is also becoming a key factor in bread consumption. AIBI has observed a shift in bread sales towards hybrid bakeries that offer a variety of products, with bread still contributing significantly to revenues. The association stresses the importance of ingredients and its role in providing solutions that meet consumer needs in taste, health, and ease of consumption.