Italy: Bread is still a protagonist in the Italian diet, according to AIBI

Published 2024년 10월 14일

Tridge summary

The Italian Bakery Ingredients Association (AIBI) is celebrating World Bread Day on October 16, highlighting the changing preferences of Italians regarding bread, a staple of the Mediterranean diet. The association's survey reveals that fresh artisan bread is favored for its quality ingredients and digestibility, with a trend towards added-value and healthy products. Sustainability is also becoming a key factor in bread consumption. AIBI has observed a shift in bread sales towards hybrid bakeries that offer a variety of products, with bread still contributing significantly to revenues. The association stresses the importance of ingredients and its role in providing solutions that meet consumer needs in taste, health, and ease of consumption.
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Tasty to eat, fresh and digestible, with selected ingredients: today we like bread like this. AIBI, the Italian Bakery Ingredients Association, celebrates World Bread Day, scheduled for October 16, by describing Italians' consumption preferences for this food, a pillar of the Mediterranean diet. "It is a product that has made history, but is also capable of interpreting modernity at its best - explains President Alberto Molinari - The bread purchased today by consumers has changed a lot in recent decades, precisely with the aim of intercepting the needs of a public that is increasingly attentive to health and the quality of what they bring to the table". According to the survey promoted by AIBI, fresh artisan bread prevails on the market, available in dozens of types. The average Italian loves variety, but chooses on the basis of very specific parameters. The first requirement, for 66% of operators, is the quality of the ingredients, followed by the digestibility of the product ...
Source: Agricolae

Would you like more in-depth insights?

Gain access to detailed market analysis tailored to your business needs.
By clicking “Accept Cookies,” I agree to provide cookies for statistical and personalized preference purposes. To learn more about our cookies, please read our Privacy Policy.