Algeria, ranking as Africa's third-largest olive oil producer, has seen a significant decrease in olive oil production for the 2023/24 crop year, with estimates showing a 50 percent drop from the five-year average due to a hot summer and autumn, alongside challenges from the olive fruit fly. Despite these setbacks, there's optimism for the sector's growth, with efforts to expand olive cultivation and an increase in yields over the years. Additionally, a study by PwC and PASA highlights a shift in consumer preferences within Algeria, moving from historically favored lower quality olive oil to a growing demand for higher quality oils among younger generations, influenced by health awareness and social media. This trend is pushing producers towards improving quality, potentially boosting domestic demand for virgin and extra virgin olive oils and opening up opportunities for increased exports.