The article explores the surge in the value of the almond milk industry, now worth $11 billion, with a focus on the challenges it poses for beekeepers and bees, as the majority of production is concentrated in the Central Valley of California. The high cost of production and the use of pesticides like Roundup have led to significant bee deaths and illnesses, exacerbated by the competition for food and the unnatural wake-up call from intensive pollination. Efforts to address these issues include the 'Bee Better' certification program, which advocates for the planting of flowers to attract bees and control pests naturally, and aims to shift towards less intensive agricultural practices.